This article was originally published on AdAge and can be seen here.

From stunning visuals to brilliant storytelling, these are the campaigns that captured producers' and directors' admiration this year, writes LBB's Tom Loudon, leaving them wishing they had been behind the lens

The festive season is here — a time for reflection, celebration, and a little professional envy. In the world of commercial production, where every frame and cut is a labour of love, it’s no surprise that producers and directors often find themselves admiring the brilliance of someone else’s work.  This year, we’ve asked some of the industry’s most creative minds to set their competitive instincts aside and share the ads they wished they’d made. These are the campaigns that stopped them in their tracks, and reminded them why they fell in love with the craft of filmmaking in the first place.

Coor Down – Assume That I Can, Small/Indiana Production

Macaela Vandermost, Newfangled Studios

Jim Huie, Alkemy x

Macaela: It shatters the condescending tropes often seen in portrayals of people with Down syndrome. Madison Tevlin boldly confronts the prejudices she faces, challenging us to rethink assumptions and recognize everyone’s potential. A brilliant campaign from Small New York, CoorDown, and the NDSS

Jim: It challenges assumptions about people with Down syndrome, urging us to believe in their potential. The lead actress’ direct, intimate performance and sharp script make the ad both impactful and boundary-pushing.