Augmented reality (AR) is more than just a tech trend—it's like a magic window, overlaying digital information onto the real world and giving us a glimpse into new possibilities and experiences. It's a powerful storytelling tool, transforming how brands connect with their audience. At Newfangled Studios, we've seen firsthand how AR can elevate campaigns, bringing a new dimension of interactivity and engagement.

Why AR Matters

The world is increasingly digital, and AR bridges the gap between the physical and virtual. It allows brands to:

• Create Memorable Social Experiences: AR filters and lenses turn social media into a playground, inviting users to play and share.
• Reimagine Advertising: AR breathes life into static ads, capturing attention and inviting interaction.
• Enhance the Shopping Journey: From virtual try-ons to product demos, AR empowers informed decision-making.
• Tell Immersive Brand Stories: AR makes abstract concepts tangible, allowing brands to showcase their values and history in a captivating way.

AR in Action

Let's explore how Newfangled Studios has harnessed AR's potential for our clients:

• Big Lots: We translated the thrill of finding a great deal into a shareable AR lens. Users could celebrate their savings with virtual confetti and emojis, extending the brand's message in a fun and authentic way.
• Google Pixel: We crafted three distinct AR experiences for the Pixel 8 launch. From virtual try-ons for the Pixel Watch to interactive demos of the Pixel Fold, AR helped users explore and understand these innovative products.
• Staples: We tapped into nostalgia with an AR lens for Staples' Back to School campaign. Users could fill a virtual backpack with iconic school supplies, sparking memories and connecting with the brand on a personal level.

AR: The Future of Brand Engagement

These examples demonstrate how AR can go beyond gimmicks, strategically supporting campaign goals and fostering deeper connections. When AR is thoughtfully integrated into a brand's narrative, the possibilities are endless. It opens a magic window into a world where brands can truly engage and inspire their audience.