Journey through ideas, stories, and insights

Newfangled Studios Founder and ECD Macaela VanderMost weighs in on the changing landscape of women's sports and how advertisers weigh in.

Brands should approach women's sports with authenticity and inclusivity. Macaela VanderMost from Newfangled Studios emphasizes the importance of the "Nothing About Us, Without Us" approach, which involves representation for women in creative and strategic roles.

The stakes are higher than ever. With increasing anti-LGBTQIA+ sentiment, consumers are demanding more than just rainbow-themed marketing. Macaela VanderMost explains how brands can build genuine loyalty.

LBB’s April Summers sits down with founder and creative director, Macaela VanderMost, to hear how the team of makers and doers are walking the walk when it comes to all-inclusive creativity