How to scale big ideas across social platforms.
In a perfect world, every brand’s big campaign idea would be built for all platforms from the start. Then again, those tickets to a “perfect world” very rarely turn up.Newfangled Studios has spent the past decade studying, developing, testing and delivering creative that performs on social. This has led us to approach that work in a “Newfangled way, turning three of of the biggest pain points brands face into opportunities to do things differently.
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Collabs with Creators.
Giving creators copywritten scripts drains their authenticity, but turning them loose without guardrails is a brand-safety nightmare. Newfangled Studios helps brands build trust with creator collabs through a “Tight Brief/Long Leash” approach that we have refined over time.
By working together with marketing teams to identify the right creators and audiences, and then mining the talent for authentic use cases, we find the balance point of authentic, lofi content that is on brief.
By working together with marketing teams to identify the right creators and audiences, and then mining the talent for authentic use cases, we find the balance point of authentic, lofi content that is on brief.
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No Time? No Problem.
Remember, No amount of media spend can make up for low quality or low volume of creative. In marketing, and specifically with social campaigns, time is never on your side. But Newfangled Studios is.
We are nimble, solutions-oriented, and resourceful. Our deep understanding of the media landscape can help point you in the right direction for which deliverables should be prioritized and our in-house team can develop and produce them fast, with all sorts of performance-boosting best practices baked in, regardless of timelines.
We are nimble, solutions-oriented, and resourceful. Our deep understanding of the media landscape can help point you in the right direction for which deliverables should be prioritized and our in-house team can develop and produce them fast, with all sorts of performance-boosting best practices baked in, regardless of timelines.
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Creative is the new targeting.
Each year, brands waste billions dollars on ineffective ads, many because they weren’t built for the platform where they showed up. That is a fixable problem when you work with Newfangled Studios.
We immerse ourselves in newest ad formats and revise our best practices as soon as the insights from the platforms arrive. That’s why we can tell you when you can re-use or revamp existing assets in more places and when you need to build bespoke, so your social budgets go further and your ads hit harder.
We immerse ourselves in newest ad formats and revise our best practices as soon as the insights from the platforms arrive. That’s why we can tell you when you can re-use or revamp existing assets in more places and when you need to build bespoke, so your social budgets go further and your ads hit harder.
get in touch
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