Google Chrome grabs iOS downloads with authentic stories.
Built on Authenticity
Google needed a social first global brand campaign that motivated iOS users to actively download and use Chrome all across America (that means Spanish and French Canadian speaking users as well). Browsing is something personal to each of us, so we knew we wanted to feature real use cases about real people. To tell authentic stories, we needed authentic talent, so we found the perfect bunch.
Platform Native LoFi
When it came to TikTok, Newfangled wanted to make content, not ads. We worked closely with our staff of diverse creators to craft stories and content that was true to them, not traditionally scripted endorsements.
Premium In-Feeds
In-feeds for Meta platforms were our opportunity to bring in the premium and modern feel that people associate with Google products. We still made our creators the hero, but upped the production game to stop those feeds from scrolling.
Cinematic on YouTube
Glossy brand spots still have their place, and YouTube gave us the opportunity to bring out the cinema camera for the high production shimmer we love for audiences that are used to something a little extra.
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Behind the Scenes
Authentic Inclusion
To reflect that cultural landscape of both the US Spanish speakers and Canadian French speakers, we worked with bilingual creators and cultural consultants to produce versions of each ad that would speak their language while being authentic to who the creators are.
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More work
Explore our recent case studies to witness firsthand how our creative marketing strategies have driven engagement, boosted brand awareness, and delivered tangible results for our clients.
