Awareness ➡️ Plan Activation: A Full-Funnel Collab with Google Fi Wireless
Amping Awareness with Creator Flavor:
As our friends at Fi focused on younger consumers, Newfangled worked with the brand to leverage platform-specific trends and techniques to deliver social-feeling vertical ads and a YouTube campaign that leans heavily on shorthand from creator content. Our productions were lightweight, lightning-fast, and gave us multiple durations and different sizes.
The result? CTR & ENGAGEMENT ⬆️ YOY
Plans and Promos of Every Shape
Leveraging Google Fi Wireless’ most essential brand elements, we drove direct response for their two most popular unlimited plans - Simply Unlimited and Unlimited Plus with dozens of evergreen and updateable ad units. Strong CTAs helped shift the conversation from “What is Fi?” to “Which plan is right for me?”
The result? CTR & ENGAGEMENT ⬆️ YOY
A Trio of Tutorials
The last barrier that keeps some consumers from switching wireless plans is the hassle of going to a brick and mortar store to activate. Newfangled shot and animated these high-end, approachable tutorials to remove that hurdle and give new Google Fi Wireless customers the confidence to do it all at home, completing the purchase journey.
