Google Fi

Awareness ➡️ Plan Activation: A Full-Funnel Collab with Google Fi Wireless

Google Fi Wireless is a phone plan by Google, but carving a piece out of a crowded mobile market is not a one-step process, even for Google. Newfangled partnered with the brand to move consumers from the edge of awareness to consideration, and all the way through purchase to making their first call, using platform-specific creative at each stage of the journey.
  • Amping Awareness with Creator Flavor:

    As our friends at Fi focused on younger consumers, Newfangled worked with the brand to leverage platform-specific trends and techniques to deliver social-feeling vertical ads and a YouTube campaign that leans heavily on shorthand from creator content. Our productions were lightweight, lightning-fast, and gave us multiple durations and different sizes.

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    The result? CTR & ENGAGEMENT ⬆️ YOY

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  • Plans and Promos of Every Shape

    Leveraging Google Fi Wireless’ most essential brand elements, we drove direct response for their two most popular unlimited plans - Simply Unlimited and Unlimited Plus with dozens of evergreen and updateable ad units. Strong CTAs helped shift the conversation from “What is Fi?” to “Which plan is right for me?”

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  • The result? CTR & ENGAGEMENT ⬆️ YOY

    A Trio of Tutorials

    The last barrier that keeps some consumers from switching wireless plans is the hassle of going to a brick and mortar store to activate. Newfangled shot and animated these high-end, approachable tutorials to remove that hurdle and give new Google Fi Wireless customers the confidence to do it all at home, completing the purchase journey. 

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    More work

    Explore our recent case studies to witness firsthand how our creative marketing strategies have driven engagement, boosted brand awareness, and delivered tangible results for our clients.