Awareness ➡️ Plan Activation: A Full-Funnel Collab with Google Fi Wireless
Amping Awareness with Creator Flavor:
As our friends at Fi focused on younger consumers, Newfangled worked with the brand to leverage platform-specific trends and techniques to deliver social-feeling vertical ads and a YouTube campaign that leans heavily on shorthand from creator content. Our productions were lightweight, lightning-fast, and gave us multiple durations and different sizes.





The result? CTR & ENGAGEMENT ⬆️ YOY
Plans and Promos of Every Shape
Leveraging Google Fi Wireless’ most essential brand elements, we drove direct response for their two most popular unlimited plans - Simply Unlimited and Unlimited Plus with dozens of evergreen and updateable ad units. Strong CTAs helped shift the conversation from “What is Fi?” to “Which plan is right for me?”





The result? CTR & ENGAGEMENT ⬆️ YOY
More work
Explore our recent case studies to witness firsthand how our creative marketing strategies have driven engagement, boosted brand awareness, and delivered tangible results for our clients.