Ad Council & FEMA get the families ready with animated campaign
A readiness campaign that breaks the mold
Across multiple campaigns, The Ad Council and FEMA turned to Newfangled to bring a digital-first approach to their PSAs, maintaining a uniform tone and aesthetic throughout. Whether engaging kids and parents about being "Prepared, Not Scared," promoting safe practices during the coronavirus pandemic, or engaging families about making an emergency plan in case "disaster comes knocking," we designed the messaging to encourage emergency preparedness without resorting to scare tactics.
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We made sure audiences were prepared wherever they were, from social, to TV, to out-of-home.
We made sure audiences were prepared wherever they were, from social, to TV, to out-of-home.
Challenges & Impact
Getting this vital information to as many people as possible, as quickly as possible (particularly when it came to the COVID-19 pandemic), was a priority for FEMA. So, with each project, the Newfangled team has worked swiftly to concept, write, design, and animate a series of assets that include multiple variations of each video, radio ads, web banners, social posts, billboards, and kiosk signs ALL in English and Spanish. This information could help many families stay safe, so Newfangled is proud to bring effective messaging to the masses when we all need it most.
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More work
Explore our recent case studies to witness firsthand how our creative marketing strategies have driven engagement, boosted brand awareness, and delivered tangible results for our clients.
