Google Showcases the Effortless Switch to Pixel
76 Assets delivered in 7 weeks
iSwitched: Stories of real people switching to Google Pixel
The "iSwitched" campaign harnessed the power of testimonial-style narratives from these content creators, and shared their personal truths about switching to Pixel, all without giving “the other phone” any airtime.
Delivering at the scale and speed of social:
Our Social Media Studio mapped out a strategy to reach our target audience across Meta and TikTok, resulting in 76 video ads tailored to each platform. This included cinematic and lo-fi assets for placements like In-Stream, Stories, and Reels on Meta, with in-feed versions for TikTok. While the style of the creative varied to suit each platform, the messaging remained consistent to drive increased brand consideration.
Oh and did we mention we did all of this in 7 weeks, because we did. Thanks to our long-standing relationship with Google, we were able to concept, shoot, edit and deliver all the required assets for this campaign on an aggressive timeline.
76 Assets delivered in 7 weeks
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