Staples.com Turns to YouTube to Boost Brand Consideration
Turning office supplies into memorable moments.
With the products themselves lacking true differentiation from the competition, we had to develop a concept that was going to be memorable in another way to boost consideration. To solve this challenge, we found passionate small businesses owners who were inherently interesting, from a body-positive dance fitness instructor to glass blowing artisan to infuse excitement into the creative.
Platform Expertise: Building for YouTube’s Skippable and Unskippable Ad Formats
Having an exciting story to tell was only half the challenge. In order to maximize the brand’s media buy on YouTube, we knew we’d need to produce both :15s and :06s versions of each concept to ensure we were following the platform’s ad structures for skippable and unskippable content.
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