Hasbro Play-Doh Gets Results Across Platforms
Play-Doh Expands Reach with Amazon Prime Video Ads
In collaboration with our client, we crafted engaging streaming videos specifically for Amazon Prime Ads. By leveraging non-skippable ad moments, we ensured that millions of global viewers saw our ads during their favorite shows. With Amazon Prime Video being a major cultural platform, offering thousands of videos and shows with strong brand safety measures, we were thrilled to feature Play-Doh, one of America’s most beloved toys, and its latest products.
Play-Doh: A Prime Time Hit
The campaign successfully showcased Play-Doh's fun features and enhanced branding, achieving impressive results:
- Reached 7.2 million unique shoppers
- 6.7 million viewers not reached by other ads
- 79% of Prime Video sales from new customers
- 14% increase in ad recall (Amazon Brand Lift study)
- 4% increase in brand favorability
- 6.4% higher purchase rate for those exposed
to multiple ad types
This collaboration with Amazon Prime Video has significantly broadened Play-Doh's audience, reinforcing its status as a cherished cultural icon.
Trendy, Not Try-Hard: Play-Doh's Authentic Social Ads
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