Next Insurance stops scrollers with bold DR
Speaking the small business language
NEXT insurance was betting big with an always on direct-response campaign, so they turned to Newfangled Studios to maximize their existing library of assets and ensure the creative would be effective across multiple social platforms. Speaking to small business owners takes a special approach; we needed to value their time and get to the message quickly, without wasting their time on fancy gimmicks.
Breathing life into a beautiful brand
Next had a stunning visual language, but it didn’t move. Newfangled brought the brand the life through animation, building a motion language that worked with and without sound, ensuring it would catch eyes regardless of platform. With some confident animation and storytelling, Newfangled was able to help NEXT break through with effective Direct Response across multiple platforms.
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