Tremendous Gets a Boost in Brand Awareness and Consideration
To start, we supported our client’s top-of-funnel YouTube TrueView for Reach media strategy by leveraging Tremendous’ existing brand ID to produce a series of overview assets that brought the brand to life with playful animations, simplified product UI, and universal messaging that would resonate across the brand’s key target audiences to give a boost to category awareness.
Audience Segmentation Drives Viewers from Awareness to Action
Building awareness wasn’t going to be enough for this campaign. Tremendous also needed creative that would work hard to move customers down the funnel and convert them into qualified leads. Staying with the same design approach to ensure a consistent look-and-feel across the 50+ assets we ended up producing for this campaign, we built video ads that would perform for YouTube’s TrueView for Action, as well as for paid social media, by tapping into the brand’s in-depth research around very specific benefits and use cases that would drive prospects into the consideration phase, including:
- Empowering Human Resource teams to keep high-performing employees engaged with achievement-based bonuses
- Allowing Researchers to quickly and easily incentivizing high-value research participants
- Creating payouts for marketers responsible for referral programs, rebates, loyalty/rewards, and lead generation
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