Staples goes digital-first for back to school
A campaign built for versatility
Staples took a digital-first approach to their Back-to-school campaign this year, and that meant we needed to approach it differently. We not only needed to capture the spirit and excitement of back to school shopping (with an emphasis on value) but also make it work in placements ranging from TV to TikTok. That vision defined the way we planned and directed the campaign, making sure everything was thought of in a modular way to work across platforms and placements.
“Staples’ world of School On thrived across platforms.”
Social first ideas bespoke for TikTok
What can you do with a bunch of school supplies, a microphone and an iPhone? Make a TikTok that turns into the sound of the entire campaign. We built platform native content that kept audiences engaged and tuned in to the sounds of going back to school.
“Staples’ world of School On thrived across platforms.”
More work
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