Social-first, digitally native campaigns for some of the world's most celebrated brands.

Amp spotlight: Newfangled Studios’ founder and CEO shares key strategies for succeeding in the evolving social marketing landscape

Capturing attention on social is akin to chasing a greased pig at a county fair – slippery, frustrating, and often fruitless. Brands are constantly vying for a fleeting glance from consumers who are bombarded with an endless stream of content. You only have a hot second to catch an impression, so you better bring your A-game. 

Augmented reality (AR) is more than just a tech trend—it's like a magic window, overlaying digital information onto the real world and giving us a glimpse into new possibilities and experiences. It's a powerful storytelling tool, transforming how brands connect with their audience. At Newfangled Studios, we've seen firsthand how AR can elevate campaigns, bringing a new dimension of interactivity and engagement.